ad campaign

War on Plastic

Created alongside Brandon Castelo and Rigoberto Ceballos.

A group ad campaign, made against the use of single use plastics. It compares what we are doing to the environment with our plastic consumption, to that of weapons of mass destruction. The idea was set into motion with a big mushroom cloud at its forefront. The cloud itself is made up of plastic bags, the nuclear bomb out of drink bottles, and the grenade out of a variety of waste we may not think about. Everything was then tied together by a warning message to urge people to think twice before we set our planet beyond repair.

2021 District 10 ADDY’s Bronze Winner
2021 AAF Dallas ADDY’s Gold Winner
Graphis New Talent Annual 2020: Platinum Winner
Creative Quarterly 59 Advertising Winner