branding - packaging - environmental - web
Lick honest ice creams
Lick Honest Ice Creams is a Texas-based artisanal ice cream company. They pride themselves on making ice cream that both tastes good and is made of good ingredients. This re-envisioned Lick creates an elevated experience from start to finish. This experience includes packaging, environmental, uniforms, website, and scoop society package.
a bit of the Process
I wanted to start by establishing a feeling and vibe for the new Lick, so I tackled what a scoop shop would look like first. Lick is all about keeping things honest by making sure their customers know exactly what goes into their ice creams. Drawing from this idea, artisanal coffee shops, and a mix of contemporary styles, I landed on something clean and fun that invites customers in.
Features a pink, brown, and white color palette; custom terrazzo pattern; custom light fixtures; and minimal menu.
Custom light fixtures inspired by cow print.
