print design

Royal Enfield is a multinational motorcycle brand based in India. For this vision book, the story I wanted to focus on was Royal Enfield’s North American program: Build. Train. Race. It is focused on bringing together women in the motorcycle industry to build a custom bike, learn to race, and then race on the flat track. Throughout the book I wanted to bring in a sense of movement, so most of the spreads have either everything at an angle or they bring in a sense of the flat track. Color wise I stuck with colors primarily used by Royal Enfield. The whole thing is about 7.5x11 inches, and I ended up doing a Japanese style stab bind to bring all of the pages together.