packaging design - illustration

Sun detergent

Sun Laundry Detergent is a budget brand of laundry detergent, so with this packaging redesign I opted to go for a more minimal, clean design. The idea was to take the visual of peeking into the washing machine where you’d see suds and bubbles, and turn that into the label. The suds also resemble clouds, maintaining that clean and airy feel. Keeping the shape of the bottle simple was also key, too many curves and dips would only take away from the design.