Emler Swim School is a Texas based swim school whose main focus is to get infants and children comfortable in and around pools. Emler was founded on the principle that every child has the ability to swim, and it’s their calling to help them discover that ability. 

The new logo created for Emler is meant to be more organically playful and fun. The different aspects of the logo can be seen together or can stand alone. Gone is the stiffness of a rounded sans serif, and the generic goldfish symbol. 

This branding project includes: postcard mailers, backpacks, a towel and it’s tag, and an environmental graphic of an Emler lobby. Featured throughout are new Emler friends, who are there to join the children’s journey in water safety.